SEO stands for Search Engine Optimization which is the process of improving the quality and quantity of our website content through which we rank our website on SERP.
SEO covers organic results and this is done on website, application, YouTube etc.
- What you meant by Content?
In SEO content covers four major parts i.e. text, Image, Audio and video which we use to design our website.
- What you meant by SERP?
SERP means Search Engine Result Page which appears when we search something over search engine. eg: If you search “Who create Taj Mahal”, Search engine will process and show results on your screen. All those results which appear on your screen page are known as SERP.
Technique of SEO:
- White hat technique: the technique which follows all the "rules & regulation" or "terms & conditions" of the search engine.
- Grey hat technique: the technique in which all the "rules & regulations" of search engines are not ethically followed. Purchasing old domains, duplicate content, link buying are some of the unethically practices.
- Black hat technique: the technique in which users don't follow the "guidelines" of search engine and using risky practices which may sometime lead to manual actions.
- Negative SEO: this technique involves negative tactics used by competitors to impact your website ranking over search engine. eg: negative feedback, reviews on your website.
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