ü On-page Seo: All measures that can be taken directly within the website in order to improve its position in the search rankings.
Content quality, title tag, URL, Image ALT text is some of the factors of on-page SEO. These all things are done over on website, application, YouTube, etc.
Some of the important factors of on-page SEO:
1. Keyword Research: Firstly,
to write any content we start it by doing keyword research for our content or blog. There is two types of keywords i.e., Short tail Keyword, Long
Tail Keyword.
Google keyword planner is a tool that can help you in keyword research.
Short tail keyword: those
keywords which are not more than three words. For example Digital marketing
institute.
Long-tail keyword: those
keywords which focus on phrases. For example:
digital marketing institute in Dehradun.
2. Rich Snippet: It’s a
collection of three major parts URL, TITLE, DESCRIPTION which we use to design
a short summary of our content that appears in google search results (SERP)
URL
TITLE (Min 30, Max 70 characters
or 568 pixels)
DESCRIPTION (170
characters or 991 pixels)
3. Keyword
density: refers to a percentage of keywords that can be found on a
web page. It should be between 2-4% or not more than 10%. Keyword should
mention in:
Keyword in the title.
Keyword in the description.
keyword Prominence:
as a word refer prominence you have to give importance to
your focused keyword in your content title, description, H1 tag, or paragraph so
that search engine algorithm takes it as your focused keyword and shows results
on SERP.
Keyword Proximity: proximity means you can use similar
words or synonyms of your focused keyword in your content.
Creating
a sentence which is closer to your focused keyword which helps
search engine to show the result on SERP. It helps you to protect yourself from keyword
stuffing.
4. Headings: Header
tags are a crucial factor of on-page SEO because they help search
engine that what your website is all about according to your focused keyword.
Header tags should also contain short & long tail
keywords so when search engine crawl your website it will find
the keyword on your headers tags and will appear your
website on SERP.
Heading
Tags are like H1, H2, H3.
5. Bold/Italic/List: This technique helps
readers to make a content or blog more user-friendly. This
will increase UI (user interface) & UX (user experience).
6. Bounce Rate: is the percentage
of visitors who comes to your website and leave without viewing
any other page. A low bounce rate (less than 40%) means visitors are viewing you
pages and find something interesting but more than 60% means visitors does not
find anything interesting and they left the website without opening it.
v Rules to
Maintain Bounce Rate::
·
Server the error may occur in your website. for example, error 500/503. So,
you can take a good server for your website.
·
User
Interface (UI) is an important rule to
maintain bounce rate because of the layout of a website, how it is design or the
arrangement of products on a website is a crucial part of it.
·
User
experience (UX) means how
much the content is useful for the user which we have written on our website.
This is also a reason to maintain the Bounce rate.
·
Always use Compressed
Image for your website because it will little time to open your website.
Heavy images take too much time to download.
·
Page
Programming Developer
·
Always maintain Load time which is 8 second. So, make sure
that your website should open before this time period.
0 Comments